Alcoholic beer will no longer be sold at the World Cup stadiums in Qatar, according to a statement from FIFA on Friday.
The change is a stunning given that Budweiser is one of the international governing body's longest and biggest sponsors.
Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues
Though alcohol isn’t illegal in Qatar, drinking in public is not allowed and it is a crime to be drunk in public.
But Qatar assured FIFA officials when it was bidding for the World Cup, and again after it was awarded the tournament, that it wouldrespect FIFA’s deals with sponsors and not impose local customs on the event.
There were rumblings earlier in the week that Qatari officials were upset with the prominent presence of alcoholic beverages
Then came the announcement that there would be no beer sold anywhere in the stadiums. FIFA gave no explanation for the sudden change of course
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